That is why our IMV 0 team spent many months in the field observing the lifestyles and needs of our potential owners. We believe in building cars to serve the real-life needs of our customers. Because at Toyota we believe people come first. Please stand and take a bow! I truly believe these are products that can enhance the quality of life for many people and provide new economic opportunities. Ladies and Gentlemen, introducing the next generation Tamaraw Concept our Pace Car Pick up and Modern PUV Jeepney! Today, we've brought this new IMV 0 Concept to life for customers here in the Philippines. Its official launch is still a year away, but I wanted to share it with all of you today! Take a look at what our Chief Engineer and Head of Design had to say. So, I decided to challenge our engineering and design teams to return to the original intent of the IMV and create something truly affordable and truly innovative. This desire to support the Asia Pacific has certainly been my motivation for projects like the IMV, which I had the honor of introducing in 2004, when I was in charge of the ASEAN region.įor me, the IMV launch remains one of the fondest memories of my career. My greatest wish is simply to be number one in the hearts of our customers here in the Philippines.īecause we want to contribute more to this country than just cars, we want to help foster economic opportunity. Give me a call! It has been a privilege to grow and prosper in the Philippines.īut honestly for me, it's not about how many cars we've sold here or whether we're number one in sales. So, if any of our competitors are here today, or listening. It simply is the right thing to do for this country. As crazy as it may sound, I wouldn't even care if Toyota's share of market here decreased. Because the more competitors we have here in the Philippines, the more local suppliers we will create and the more economies of scale we will gain which is better for us, better for the Philippines and most importantly, better for our customers. I believe that if other Japanese OEMs worked together for the greater good, we could greatly increase opportunities in the automotive sector here. Because even though we currently enjoy a 50% market share here, Toyota unfortunately, cannot develop a local supply chain alone, especially when you consider that roughly 75% of a vehicle comes from parts suppliers. Personally, I believe that we need to come together, as an industry to develop local suppliers, here in the Philippines. It is what has allowed us to be successful here, unlike some of our competitors. This strategic decision to focus on transmissions and parts exports, rather than final assembly, has worked to our advantage, I think. I'm happy to say, that since 1992, Toyota Philippines has produced over 6.5 million transmissions at an export value of $2.9 billion dollars which is equal to 200 thousand units of CBU vehicles. It's why we made the decision in 2008 to increase our production of IMV transmissions here in the Philippines and export them to the rest of Asia. I really am so proud of this team, and frankly, of this country. I must tell you how very important the Philippines is to us at Toyota because even though it may not be the biggest country, your sales volume is actually Toyota's 10th highest in the entire world which is pretty amazing if you ask me! In fact, Toyota seems to be as popular here as basketball and BTS! I'd like to congratulate Chairman Ty and the entire team for the record-breaking year Toyota Philippines is currently having and of course, for the tremendous progress you've made over the last 35 years. So, we offer him our deepest thanks for making this 35th anniversary of ours possible! We, at Toyota, are extremely grateful for the support, wisdom, and guidance that we receive from President Marcos, and I know this great country is in the best possible hands with his leadership. Hello! Ku-mu-STA! It is so wonderful to be back here again! As soon as I got here, I went straight to my favorite place Jollibee! I mean, where else but here, can you get fried chicken and spaghetti in the same place?!īut seriously, it really is an honor to be here, and I want to thank all of you for joining us.Įarlier today, I had the great pleasure of taking his excellency, President Marcos on a tour of our factory in Santa Rosa. Full text of TMC Chairman Toyoda's speech
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